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Tematy zajęć NSI 2014/2015

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Tematy zajęć NSI 2014/2015

 

 

 

1. E-biznes

Słowo e-biznes oznacza biznes elektroniczny. Dotyczy m.in. wymiany danych pomiędzy producentami, dystrybutorami i kontrahentami, wysyłkę dokumentacji, zdobywanie nowych klientów i przeprowadzanie telekonferencji. Główne zadanie biznesu elektronicznego polega na dokonywaniu transakcji pomiędzy kontrahentami w trybie on-line, a przedmiotem kupna-sprzedaży jest przede wszystkim informacja. Na określenie e-biznesu stosuje się wymiennie słowo e-handel (e-commerce) oraz e-wymiana (e-trade).

 

2. E-commerce

Pojęcie określające nowoczesne narzędzia i metody sprzedaży elektronicznej np:

 

 

  • Sprzedawaj wszędzie – oczekiwania klientów, co do sposobu nabywania produktów, ewoluowały przez ostatnie lata. Konieczne jest sprzedawanie z użyciem wielu nowych kanałów sprzedaży elektronicznej. Nie tylko przy pomocy sklepów intrenetowych, ale również np. serwisów aukcyjnych, porównywarek cen itp.
  • Celuj w rynki niszowe – utarło się przekonanie, aby sprzedawać jak najwięcej i zdobywać klientów ceną na rynku wypełnionym konkurencją. Nowe podejście polega na znalezieniu sobie niszy rynkowej, do której oczekiwań szczegółowo dopasowujemy naszą ofertę i sposób obsługi klientów.
  • Decentralizacja treści – powstaje coraz więcej porównywarek cen, serwisów umożliwiających ocenę jakości dostępnych na rynku produktów i usług. Nie od dzisiaj klienci wymieniają się też opiniami na forach, blogach i sertwisach społecznościowych. Skuteczna sprzedaż w dobie E-commerce 2.0 wymaga aktywnej obecności firmy w tych miejscach, odpowiedniej promocji z ich wykorzystaniem i współpracę z ich użytkownikami.
  • Sprzedaż personalizowana – zakupy przez Internet powinny być jeszcze łatwiejsze i szybsze oraz dopasowane do odbiorcy.
  • Integracja i współpraca – środowisko E-commerce 2.0 opiera się na wielu powiązanych ze sobą technologiach i narzędziach wymagających dynamiczną wymianę informacji, co pozwoli na zwiększenie lojalności obecnych klientów i przyciągnięcie nowych.
  • Informacja jest najważniejsza – zbieraj informacje na temat Twojej branży i rynku ze wszystkich źródeł. Analizuj je i znajduj nowe możliwości i cele biznesowe.

3. Pojęcie technologii ICT (z ang. Information and Communication Technologies)

Obejmuje szeroki zakres wszystkich technologii umożliwiających manipulowanie i przesyłanie informacji. W zakres pojęciowy technologii ICT wchodzą wszystkie media komunikacyjne (Internet, sieci bezprzewodowe, sieci bluetooth, telefonia stacjonarna, komórkowa, satelitarna, technologie komunikacji dźwięku i obrazu, radio, telewizje, itp.) oraz media umożliwiające zapis informacji (pamięci przenośne, dyski twarde, dyski CD/DVD, taśmy, itp.) a także sprzęty umożliwiające przetwarzanie informacji (komputery osobiste, serwery, klastry, sieci komputerowe, itp.). Dodatkowo technologie ICT obejmują także całą gamę aplikacji informatycznych oraz złożonych systemów IT umożliwiających realizację przetwarzania i przesyłania danych na wyższym poziomie abstrakcji niż poziom sprzętowy.

4. Cloud computing

Definicja terminu  ewoluuje wraz z rozwojem technologii i sposobu jej wykorzystania. Przyjęty przez National Institute of Standards and Technology (NIST) opis tego pojęcia mówi, że cloud computing jest modelem umożliwiającym dostęp przez internet do współdzielonej puli zasobów obliczeniowych (np. sieci, serwerów, pamięci masowych, aplikacji i usług), są one konfigurowalne, dostępne „na życzenie”, mogą być szybko alokowane i zwalniane przy minimalnej interakcji użytkownika, czy dostawcy usług.

Cloud computing stanowi połączenie zasobów niezależnie od ich fizycznej lokalizacji umożliwiając ich elastyczne zwiększanie lub zmniejszanie w zależności od bieżącego zapotrzebowania. Opłaty pobierane są za faktycznie wykorzystywane zasoby w zależności od zużytej mocy obliczeniowej, przepustowości łącza internetowego i przestrzeni dyskowej. Są one łatwo monitorowane, kontrolowane i raportowane w sposób przejrzysty dla obydwu stron.

5. Business Intelligence

(BI) najczęściej rozumie się systemy raportowania i analizy historycznych danych biznesowych, budowane w celu umożliwienia analityki danych. Są one zwykle adresowane do pracowników szczebla kierowniczego i cechują się dużymi wymaganiami wydajnościowymi. W związku ze wzrostem znaczenia analizy danych w przedsiębiorstwie, rozwiązania klasy BI uznawane za istotne źródło uzyskiwania przewagi konkurencyjnej na rynku.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Źródło :

http://mfiles.pl/pl/index.php/Business_intelligence

http://gridwise.pl/pl/strefa-wiedzy/business-intelligence-i-hurtownie-danych

http://www.istshare.eu/ict-technologie-informacyjno-komunikacyjne.html

http://www.praktycznateoria.pl/cloud-computing/

http://slownik.intensys.pl/definicja/180/e-commerce-20/

 

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